ABOUT | Kill What You Eat

Our Mission

We help modern men who feel disconnected from your true primal nature and suffocated by a domesticated, comfortable version of yourself

go from a “normal” life - out of shape, stressed, and hiding in distractions & addictions -

to becoming an optimized savage - physically stronger, mentally sharper, emotionally balanced, disciplined & confident -

so you can live wild with greater vitality & fulfillment and die healthy with epic stories worth passing down to your grandchildren.

OUR VISION

Kill What You Eat isn't just a brand — it's the battle plan in the war against being "normal".

It's the pursuit of life, demanding the development of competence, condition, and connections, facing challenges head-on, and transforming adversity into opportunity through radical self-reliance and purposeful living so you can live wild and die healthy.

Born from the understanding that personal excellence requires uncompromising personal accountability, KWYE represents a profound commitment to continuous learning, skill development, and resilience.

We invite men who are willing to confront uncomfortable truths:

that "normal" is a disease
that easy choices lead to a hard life
that hard choices lead to a good life
that the most optimzied version of you is earned through applied discipline
that true strength lies in your ability to adapt, learn, and overcome when most people can’t and won’t stand beside you

When you wage war on normal, you to become a savage among the average.

Meet the team

Patrick McKewen

From Federal Agent to Feral Man

As a young man walking a path less travelled, Patrick didn't want to fit in with everyone else. He studied Shaolin Kung-Fu, indigenous medicine, Nietzschean philosophy, and conducted the Vision Quest rite of passage.

And then, fearing not being successful in the world, he left his path to be like everyone else. For 18 years, he did everything he was told to do - get a stable job (even with the government), get married, build a house, drive luxury cars, wear designer brands, drink high end alcohols, follow sports teams, chase jobs titles and salaries.

At age 40, after travelling in over 40 countries to meet many authentic people, and a near death experience, he finally decided to burn his "normal life" to the ground and remember who he was. He reclaimed a peak state of health by losing 60 pounds, quitting alcohol and processed foods, changing his fitness program, syncing his circadian rhythm, and returning to nature.

Now, as the most optimized and savage version of himself at age 50, he now lives with his children in the North Georgia woodland mountains, and is the co-founder of the Kill What You Eat brand and co-host of the KWYE Podcast.

Teagan McKewen

Keeping the old ways alive

Teagan is Patrick's oldest son. Out of everyone in the family, he spends the most time out in nature. After graduating from high school, he began working for a local landscaping company so he could be outside as much as possible.

He developed a natural interest in hunting and fishing (it's in his blood after all), and began to hone his skills in the local North Georgia mountain forests, managing to harvest two deer in his first year of hunting - one of which was his first buck.

Surrounded by a generation of peers addicted to screens, vapes, and in poor overall physical condition, Teagan is leading the charge as the co-founder of the Kill What You Eat brand and co-host of the KWYE Podcast to inspire more young men to return to nature in order to improve their health and happiness.

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